Broadway Musical Marketers Visit KC

Starlight Theatre, along with Theater League and Broadway Across America, recently had the honor of hosting The Broadway League’s 18th Annual Road Marketing Forum. Nearly 80 marketing representatives from theatres across the country and press agents associated with Broadway touring productions came together in Kansas City on Oct. 22-23 to discuss topics ranging from publicity and ticket pricing to digital marketing and media buying.

In addition to participating in educational sessions and discussions, several of which involved marketing experts from local ad agencies, companies and even sporting organizations, the forum guests also toured the Kauffman Center for the Performing Arts and cheered on the Royals in World Series Game 2 from the Power & Light District.

At Starlight Theatre on Oct. 23, the visitors got an in-depth look at the Starlight venue and back-of-house operations, plus a full day of learning in our indoor meeting spaces.

Attendees were impressed with they learned and saw in Kansas City. Gregg Arst, associate general manager for The Book of Mormon with Stuart Thompson Productions, wrote: “Thank you for co-hosting an outstanding conference. The sessions were informative, collaborative, forward-thinking and a great forum to share ideas. This native Missourian had a great 48 hours in my favorite state, including a once-in-a-lifetime trip to the World Series at Kauffman Stadium.”

The Broadway League is the national trade association for the Broadway industry. Its 700-plus members include theatre owners and operators, producers, presenters and general managers in North American cities, as well as suppliers of goods and services to the commercial theatre industry. Each year, league members bring Broadway to more than 30 million people in New York and more than 200 cities across the United States and Canada.